Ideas and Solutions
We designed a special project as a platform for love confessions, and for this purpose on a separate landing page we set up a digital tool to create Valentine’s Day cards. Everyone could create their own valentines and upload it to a gallery of romantic confessions. First of all, it’s fun. Secondly, this UGC mechanic works well to engage the user in a conversation with the brand.
The participants took part in a raffle for NFT-art from famous artists: Ellen Sheidlin, Darya Fedorova and Vladimir Vikhrov. Users were able to feel like the new Tretyakovs and Morozovs (Russian art collectors) while the project became more outstanding and high-profile media-wise. So much so that even Paris Hilton liked an Instagram post about the project.
The participants took part in a raffle for NFT-art from famous artists: Ellen Sheidlin, Darya Fedorova and Vladimir Vikhrov. Users were able to feel like the new Tretyakovs and Morozovs (Russian art collectors) while the project became more outstanding and high-profile media-wise. So much so that even Paris Hilton liked an Instagram post about the project.
50 000
Just three days after the launch
40%
activated promotional codes
14
people received NFT-cards
>100 000
unique users
