New advertising is cool because it doesn’t interfere, doesn’t use emotional blackmail and doesn’t treat the consumer as a resource. It is:
In the 2020s, beauty is not only a modern trendy aesthetic, but something diverse, with honest representations that are glamorous without supporting unrealistic standards, whether we’re paying homage to popular cultural styles; from manga to the aesthetics of Russian prefabs.
Today, the best way to win the respect of the target audience is to show how the brand supports people in trouble, saves animals (from homeless cats to endangered species), gives another chance to the most vulnerable and contributes to the preservation of the environment.
Irony permeates our lives; memes help brighten up any day. We offer witty advertising that makes you smile and feel all warm and fuzzy inside.
The brand makes the users’ life better, giving them something they really need(not just a discount).
Doesn’t use sexualized images, avoids emotional manipulation, and respects all people regardless of gender, age, appearance and beliefs.