Ideas and solutions
Gamification in digital advertising is a long-run trend. That is why we turned to interactive mechanics (text-based quest with multiple-choice answers) and RPG style both in the design and in the content of the quest. In the end, users learn what they could become in a role-playing game: a time management sorceress, a wise healer, or a strong man dwarf. Also in the results we tell about real urban superheroes who deliver orders for Samokat – and explain how to join their team. The models for the digital superheroes depicted on the final cards were real couriers.
32 000
people visited the project
530 000
Overall project reach
