Ideas and solutions
Who didn’t dream of getting a letter from Hogwarts? And what about a parcel, no less? According to the storyline of the viral promo video, which we filmed for the release of a special episode, the Arctic owl Hedwig delivers gift sets right to the doorstep – to the homes, where magic is expected. In the boxes we put Harry Potter branded souvenirs and promo codes for the annual subscription to Amediateka. Popular life-style bloggers joined the campaign. They filmed the process of unpacking in Reels format, which became a logical follow-up to the promo video and attracted the attention of the audience.
>630 000
views on social media
>2 500
Number of participants involved
