Deliverables
The Online Museum of ZHEK-art is a large-scale multidisciplinary project with bright typography, illustrations and 3D objects, animation and 360-degree panorama on the main page. The general message of the project is that even against the background of gray reality, there can be a place for bright original creativity, accessible to everyone that it is worth appreciating.
As part of a large-scale PR campaign supporting the launch of the project, we collaborated with popular Internet artists: we modeled a set of LEGO, dedicated to Russian ZHEK-art, with Oleg Lego, printed a comic with Vitaly Terletsky, released a limited edition merch with Nikita Gruzovik and published an AR mask on Instagram.
Total media coverage of the project - 10 million
More than 40 media outlets wrote about the museum.
As part of a large-scale PR campaign supporting the launch of the project, we collaborated with popular Internet artists: we modeled a set of LEGO, dedicated to Russian ZHEK-art, with Oleg Lego, printed a comic with Vitaly Terletsky, released a limited edition merch with Nikita Gruzovik and published an AR mask on Instagram.
Total media coverage of the project - 10 million
More than 40 media outlets wrote about the museum.
Artist - Artem Bizyaev
Artist - Vitaliy Terletsky
Swipe
