Ideas and solutions
Based on the photo expedition of Gueorgui Pinkhassov, who spent a week on the Prirazlomnaya platform, we designed a ten-question quiz and placed it on the website. Each question contained an image from Pinkhassov's photo album and three answer options. The readers were asked to guess what was depicted in the picture.
>33,000
unique views
>1,000,000
overall project reach
>2,000
conversions
20
participants received
the photographer's book as a gift
the photographer's book as a gift
