Ideas and solutions
Playing around the series' theme, we made "NFT dead drops" in three Russian cities and offered the viewers to find them. The coordinates of the locations with QR codes were encrypted in the series' teasers. The first one to find the location would receive an NFT art from Dmitry Listov, a well-known Internet artist, and the next nine participants would get a three-month subscription to Ivi. The unorthodox project sparked an active discussion in social networks. Users collected all the NFT art and subscriptions within a few hours after the announcement.
