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VK Talents

The Voice of the Cities exhibition in St. Petersburg

задача

To attract St. Petersburg residents to the Voice of the Cities exhibition at the Erarta Museum, created jointly with the VK Talents service, and to build a creative concept consistent with the project.

Ideas and solutions

Nevsky Prospekt remains St. Petersburg's main communication channel. Respecting the cultural code of the city, we gave the citizens of St. Petersburg a reason for small talk at a bus stop: we installed city lights with posters by contemporary artists. In the city centre, paintings with the city's night lights appeared, while in the residential districts appeared landscapes with panel buildings. We also put up "Art for Adoption" tear-off adverts with art stickers in various St. Petersburg districts.