Ideas and solutions
Nevsky Prospekt remains St. Petersburg's main communication channel. Respecting the cultural code of the city, we gave the citizens of St. Petersburg a reason for small talk at a bus stop: we installed city lights with posters by contemporary artists. In the city centre, paintings with the city's night lights appeared, while in the residential districts appeared landscapes with panel buildings. We also put up "Art for Adoption" tear-off adverts with art stickers in various St. Petersburg districts.