A visual confidence quiz for Ingosstrakh
задача
To create an image-building project for Ingosstrakh's 75th anniversary, targeting a young audience aged 21 to 35.
Ideas and solutions
Today, it seems that we cannot be one hundred per cent sure of anything. Or can we? Together with Ingosstrakh, we have made an entertaining 12-question quiz in which we list well-known facts about the world around us and encourage you to doubt them. The game mechanics of the quiz resemble a social network interface: you have to pull a slider to evaluate the degree of confidence.

At the end of the quiz, we share not only the correct answers but also the key message about confidence in the day ahead together with Ingosstrakh.
>36,000
unique views
>875,000
overall project reach

Media about this project

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    we have solutions for your request:
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    Brief
    If you have a completed brief, you can attach it as a file to avoid filling out the form below.
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